1、長遠(yuǎn)看，自動(dòng)售賣是新趨勢(shì)、新渠道
1. In the long run, automated sales are a new trend and channel
“應(yīng)該說自動(dòng)售賣是未來酒水行業(yè)的一個(gè)趨勢(shì)與新渠道。”
It should be said that automatic selling is a trend and new channel in the future beverage industry
據(jù)觀察，近年來，廠家、經(jīng)銷商、賣場等，研究自動(dòng)售酒機(jī)（不于散酒）的企業(yè)越來越多。而且，就在今年上半年，已經(jīng)有幾波朋友陸續(xù)探討了這一模式的可行性。
It has been observed that in recent years, more and more companies, including manufacturers, distributors, and stores, have studied automatic vending machines (not limited to bulk liquor). Moreover, in the first half of this year, several waves of friends have discussed the feasibility of this model.
有長期研究酒業(yè)生態(tài)業(yè)內(nèi)人士認(rèn)為：“自動(dòng)售賣+純糧原漿+紅旗連鎖，這是一種模式的創(chuàng)新，是有價(jià)值的探索。”
A long-term researcher in the ecological industry of the liquor industry believes that "automatic sales+pure grain raw milk+red flag chain" is an innovation in a model and a valuable exploration
長久以來，針對(duì)于散酒銷售，業(yè)內(nèi)一直在倡導(dǎo)化、化、連鎖化，而自動(dòng)售酒方式的出現(xiàn)，是對(duì)散酒銷售模式的創(chuàng)新探索。
For a long time, the industry has been advocating for branding, high-end, and chain based sales of bulk liquor. The emergence of automatic liquor sales is an innovative exploration of bulk liquor sales models.
智能賣酒機(jī)器
Intelligent liquor selling machine
2、雖是趨勢(shì)，但用來賣酒的痛點(diǎn)突出
2. Although it is a trend, the pain points used for selling alcohol are prominent
未來的趨勢(shì)用在當(dāng)下，必然少不了許多挑戰(zhàn)，自動(dòng)賣酒也不例外。“雖然自動(dòng)賣酒是一種有價(jià)值的探索，但是也面臨兩個(gè)問題。”
The future trends used in the present will inevitably lead to many challenges, and automatic liquor sales are no exception. Although self selling alcohol is a valuable exploration, it also faces two problems
一方面，自動(dòng)售賣機(jī)和便利店的結(jié)合，從酒類銷售渠道目前的經(jīng)驗(yàn)來看價(jià)值有限；另一方面，純糧原漿散酒的化趨勢(shì)能否在便利店得到放大還有待考證。
On the one hand, the combination of vending machines and convenience stores has limited value based on current experience in alcohol sales channels; On the other hand, it remains to be confirmed whether the branding trend of pure grain raw liquor and loose liquor can be amplified in convenience stores.
自動(dòng)售酒機(jī)有著其本身的性，同時(shí)也有不足之處。
Automatic wine vending machine has its own progressiveness, but also has shortcomings.
性在于，自動(dòng)售酒機(jī)了終端銷售及人員維護(hù)的問題；而不足之處在于自動(dòng)售酒機(jī)難以設(shè)備投放以及后續(xù)維護(hù)問題，以及18歲以下青少年通過自動(dòng)售酒機(jī)購買酒水的法律問題。
Progressiveness lies in that the automatic liquor vending machine solves the problems of terminal sales and personnel maintenance; The shortcomings lie in the difficulty of automatic vending machines in solving equipment placement and subsequent maintenance issues, as well as the legal issues of teenagers under 18 purchasing alcohol through automatic vending machines.
3、科技感太強(qiáng)與白酒既有形象是否匹配
3. Whether the strong sense of technology matches the existing image of Baijiu
自動(dòng)售貨機(jī)是一個(gè)成熟的渠道，在科技發(fā)達(dá)的日美自動(dòng)售賣機(jī)行業(yè)非常興旺。可以說，科技的發(fā)展，幫助自動(dòng)售賣機(jī)擺脫了許多難點(diǎn)。
Vending machines are a mature channel that is thriving in the technologically advanced Japanese and American vending machine industry. It can be said that the development of technology has helped vending machines overcome many difficulties.
誠然，國內(nèi)支付方式的轉(zhuǎn)變，手機(jī)移動(dòng)支付的普及、設(shè)備投放地點(diǎn)的凈化以及自動(dòng)售貨機(jī)成本的下降等變化，都使得自動(dòng)售貨機(jī)趨勢(shì)逐漸走強(qiáng)；但這些并沒有白酒售賣的核心問題。
Indeed, the transformation of domestic payment methods, the popularization of mobile payments, the purification of device placement locations, and the decrease in vending machine costs have all led to a gradual strengthening of the trend towards vending machines; But these did not solve the core problem of Baijiu sales.
“酒類自動(dòng)售賣機(jī)科技感太強(qiáng)，在某種程度上可能和白酒的消費(fèi)飲用需求不甚匹配。”
"The liquor vending machine has a strong sense of technology, which may not match the consumption and drinking demand of Baijiu to some extent."
眾所周知，白酒主要是“做文化”的，而白酒行業(yè)也是一個(gè)樂于標(biāo)榜“古老傳統(tǒng)”的行業(yè)，這是白酒消費(fèi)和飲用的兩大特點(diǎn)。
As we all know, Baijiu is mainly "cultural", and Baijiu industry is also an industry willing to advertise "ancient traditions", which are two major characteristics of Baijiu consumption and drinking.
正因?yàn)檫@兩大要點(diǎn)，使得消費(fèi)者在選購酒類產(chǎn)品尤其是散酒時(shí)，其認(rèn)知更容易相信以壇和罐裝為載體的傳統(tǒng)展現(xiàn)形式。
Because of these two key points, consumers are more likely to believe in traditional display forms using jars and cans as carriers when choosing alcoholic products, especially loose drinks.
自動(dòng)售酒機(jī) 2024-07-25 
